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The Internet today is different many people's lives. It made their lives basic and comfortable. So comfortable that every little thing can be done online – socialization, work, pay bills and shop without leaving their properties. Above all, one activity is performed on the internet which can be online shopping is growing tremendously. A recent study in the US alone discovered that nearly half of the population is purchasing online. This is because lots of people have discovered the advantages of online shopping. This is certainly one reason why people enjoy to use the internet. Shopping on the web allows consumers to search at the capability of their own home. People who have disabilities, ill or those people who are too busy to visit stores can continue to purchase what they already want online. Imagine how crowded departmental stores are during holidays or weekends. Shopping online can avoid crowds that produce people irritated waiting and falling in line in order to pay for the items that they have just bought. And problems getting a parking place could be eliminated. It is quite convenient because consumers can shop anytime through the day without worrying about store hours. Online shopping gives consumers the ability to search at a time which is convenient for the kids. Moreover, shopping online makes it easier for you gifts to relatives, friends and family members since most online shopping websites offer fast and reliable shipping options. It's a great way to surprise spouse and children too. Accessibility Anyone having an internet access can just log and may look and buying items they desire no matter where in world they are. No need to waste time and energy to attend stores which can be too far just to buy items they want. Through shopping on the web, people can shop overseas without even traveling. Affordability Shopping online can conserve money from travel expenses, food, and impulsive shopping. Used or old stock items might be easily located online which are less costly such as books and furniture. Sometimes would it be is even tax-free. Those online retailers that don't use a physical store in certain state don't have sales tax. Best Buy Easy access to the product's information gives the consumers better choices. Aside through the information that is available in the online store, consumers can easily search the world wide web for more information. Moreover, they can look for the product reviews and ratings that are the great assist to the consumers to produce wise decisions. Aside through the information, product critiques and ratings, online shopping gives consumers a wide range of choices. Going to traditional stores usually, limit the alternatives of consumers which force these to buy things that they don't love. Confidentiality There are things people need it in private. Items for example adult toys, sexy lingerie etc, through shopping online consumers are able to do discreet purchases. Even using these advantages of internet shopping, many people still don't trust shopping on the web for security reasons. However, there are simple solutions for this problem. Shop Online Securely Find out of a merchant by going to its website. Look for guarantees, warranties and return information. Look for online shops that have symbols like unbroken lock or key, URL that begins with HyperText Transfer Protocol Secure and sites that have SSL or “Secure Socket Layer”, this means that the consumers and also the merchants are only able to view the payment information. Look in the privacy statements to understand how the consumer's private information will be used. Reliable merchants always make this information easily obtainable to the consumers. Always pay purchases which has a credit card, check card or PayPal. Always keep records of transactions. If it is possible, always have them printed. There a large number of advantages of online shopping that attracts consumers to look online – convenience, accessibility, affordability, best to buy and confidentiality. However, there are few consumers who don't trust shopping on the web. On the other hand, with these simple techniques to purchase online securely, consumers can enjoy the wonderful benefits of shopping online and be satisfied.